Ever walked into a hotel and instantly felt transported to another world? This is scent marketing in action. Not only is it about creating a pleasing fragrance, but also about creating an atmosphere that guests will associate with luxury and comfort. Imagine the scent of fresh lavender when you enter your hotel room after a long trip. A hint of citrus can be found in the lobby to invigorate you. Read more now on scentswirl.com

Why do hotels invest in fragrance strategies for their hotels? Simple. The nose knows. Studies have shown that our sense of smell is directly tied to memory and emotion. A welcome scent can set the mood for your entire stay. It may be to energize or relax you.

Speaking of smells, let me share a quick story. A friend of mine checked into a hotel in Paris. From the moment she set foot in the lobby, the scent of vanilla and sandalwood permeated the air, setting a dreamy, cozy ambiance. She had loved the aroma so much she bought a candle with the same scent to take a piece of that experience home. Every time she lights the candle, it instantly transports her back to Paris. Isn’t that wild? This is the power of smell at work.

It’s not just about the memories, though. Fragrances can also influence our decisions subtly. Making the right scent choices can encourage guests to spend more time, and possibly more money, on-site. Think about it. Would you rather enjoy your breakfast in a cafe filled with the aroma of fresh pastries or one with an indifferent scent? It’s a simple choice.

I remember another instance where I stayed at a resort with an enchanting garden. The smell of jasmine wafted through the air, making my evening walks utterly blissful. After I returned home, the scent of jasmine made me long for it.