Ever walked into a hotel and instantly felt transported to another world? That’s scent marketing for hotels at work. Not only is it about creating a pleasing fragrance, but also about creating an atmosphere that guests will associate with luxury and comfort. Imagine the fresh aroma of lavender as you enter your room after a long journey. Or a hint of citrus in the lobby, sparking a sense of invigoration. Read more now on http://www.scentswirl.com

Why are hotels investing in fragrance strategies? Simple. The nose knows. Our sense of smell has been linked to memory and emotions, according to studies. A welcome scent can set the mood for your entire stay. It may be to energize or relax you.

Speaking of smells, let me share a quick story. A friend of mine checked into a hotel in Paris. From the moment she set foot in the lobby, the scent of vanilla and sandalwood permeated the air, setting a dreamy, cozy ambiance. She loved the scent so much that she bought a similar candle to bring a little bit of it home. Now, every time she lights that candle, she’s instantly back in Paris. Isn’t that wild? This is the power of smell at work.

It’s not just about the memories, though. Fragrances also have a subtle influence on our decisions. Making the right scent choices can encourage guests to spend more time, and possibly more money, on-site. Consider it. You can choose to enjoy your morning meal in a café with a pleasant aroma or in one that is not so pleasing. It’s a simple choice.

I remember another instance where I stayed at a resort with an enchanting garden. The scent of jasmine filled the air and made my evening strolls utterly delightful. After I returned home, the scent of jasmine made me long for it.