Google Ads is probably the most popular and popular paid advertising platforms in a digital marketing strategy today. It is a proven method that has benefitted many organisations by way of;

Reaching more people faster.

Increasing brand awareness.

Remarketing to previous visitors.

Track and monitor performance effectively and accurately.

Creating greater visibility on your brand and business.

There quite a bit of potentials out there for businesses, specifically local businesses, because with time, people near me’ searches have risen drastically (with all the advent of smart mobile devices), creating more opportunities for local businesses.

With the assistance of a Digital Marketing Agency that is certainly specialized in ads google or elsewhere, so what can a local business do so that you can tap into the vast opportunities provided by Google Ads to produce more leads, traffic, and conversions?

Here are a few tips:

Ad extensions – Ad extensions are extra bits of information that are added to your advertisement giving more details about your business to users. Ad extensions may include such information as contact numbers, reviews, additional links aimed at your website, etc. Your ad extensions needs to be selected according to your specific goals for creating the ad, and your partner Google Ads Agency can help you with this. For example, if you need to direct the best way to to your physical store, you will get location extensions, call-out extensions, etc.

Local service ads – This is a relatively new ad format on Google Ads, which is specially designed for local firms that offer a specific service. These ads have excellent performance as they are very tightly related to the search. An added benefit of local service ads is they give the business more prominence on Google Maps and you will be displayed on ‘near me’ searches.

Google product listings – Let your visitors and other shoppers know very well what products you might have in stock with Google product listings.

Customer reviews – Using your customer reviews on the website is a great way of increasing sales, given that they are placed well and they are positive reviews. How do you know which reviews could have a positive reaction for your customers? You can test which reviews draw in clicks by testing them as ad copy. The best-performing ones must be displayed on your website.

Testing keywords – Run ads with various keywords to find out which ones will convert well. The best-performing keywords are able to be used for the SEO purposes.

Use local terms for keywords – Using local terms for keywords as well as the copy can be be extremely appealing to shoppers and make up a sense of pride with your local community. In addition, using local landmarks and locations can be beneficial to you at the same time.

Google’s My Business page – This feature costs nothing for business users and allows you for people to locate information about your company. This range from telephone numbers, addresses, product types, opening hours, etc, also as customer reviews.

Negative keywords – Negative keywords can drain your budget, and not really allow you to get any leads. Having a report on negative keywords is a good means of avoiding unwanted traffic which is irrelevant for your business, and will not allow you to get any sales.

Optimised landing pages – More often than not, a commercial will lead a customer to a business website’s Home page and beyond this concept the user is expected to navigate the website on their own and locate the products they are interested in. Most users end up getting fed up after a while and abandon their intent to purchase anything. The solution just for this is to have dedicated landing pages for your ad campaigns so that the consumer is directed to the items or information they are interested in.

Remarketing ads – Remarketing to those people who have already visited your internet site previously is a great way of increasing conversions because they are those who had or still the interest to get your products.