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Let’s now dive into some strategies that will help you to raise your business above the search results. Imagine SEO like a ladder. Each step is marked by keyword research. You wouldn’t climb up a ladder without rungs. Keywords are the rungs that help users find your business. But stuffing your page with repetitions is not only silly, it’s also counterproductive.

Link building is a powerful tool. A friend linking to your blog is akin to your best buddy telling others about your fantastic taco stand. Quality links say, “Hey, this site knows its stuff!” Remember that a genuine vote of trust is worth much more than a bunch of empty affiliates.

Anyone have a soft spot for website design? Imagine entering a cafe and finding wobbly chairs, faded menus and wobbly tables. Your website is your digital storefront. It should not only attract but hold attention like a gripping movie. It’s not just about bells and whistles. They are also the heartbeat of a great consumer experience.

Mobile optimization. Picture surfers riding waves on their phones more than desktops these days. Make that site of yours as smooth as a jazz track on a Friday night. Sites need to be as agile as a cat landing on its feet lighting fast and responsive on any device.

Analytics is your crystal ball in the Marketing world. Forget guessing games. The data tells you where customers linger or take a sharp U-turn. You can use it as a personal GPS to guide your business strategy. You’ll soon be on your way to success if you chart the course and take the necessary corrective actions.