A digital environment is now an essential component in how Americans learn about events in your area and issues in news bulletins. Today, almost as many U.S. adults say they prefer to have their local news online as approach so through the tv set.

Chart showing that the overwhelming majority of Americans reach least some local news online.

Specifically, when asked which pathways they like to use for local news – the tv screen set, the internet (most likely through social websites or websites/apps), print or radio – nearly exactly the same portion of U.S. adults say they prefer a web-based method (37% total, including 23% who favor news websites or apps and 15% who name social media marketing) as say they prefer television (41%). Far fewer prefer print newspapers (13%) or radio (8%). This close split between TV an internet-based pathways tracks closely with how Americans access news more generally.

Beyond digital is the preferred pathway, 89% of usa citizens reach least some local news digitally and about four-in-ten (41%) do this often. This in time breaks down to about equal shares who frequently get local news specifically from social media marketing (25%) and online news websites or mobile phone applications (26%).

At the same time TV stations really are a powerhouse source for local news, they’re still accessed primarily through the analog format of televisions; this is also true of radio news stations. Fully 76% of people who get news from local TV stations and 81% of those who get news from the air primarily visit these providers with the traditional pathway.

But other news providers use a substantial part of their audience who access them online. Some of those who get local news from daily newspapers, by way of example, 43% primarily access them online while 54% get them mainly inside a print format. And nearly half of people who get local news from newsletters or listservs (49%) do so primarily online.

Chart showing that few Americans are digital-only or analog-only when it comes to local news.

Concurrently, few Americans are fully analog or fully digital in terms they get local news. Instead, most (68%) mix offline and online pathways, by way of example, turning on it set to observe their local news station but going on line to learn the daily newspaper and neighborhood listserv.

Just 7% of american citizens indicate which they just use digital pathways his or her primary access points. 3 x as much U.S. adults (21%) mainly access all providers they get news from via an analog pathway – though this can be still also a clear minority.

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