What is a bounce rate is the share of visitors who left your internet site/webpage in the entry point without having done any any activity. Activity means clicks made & pages visited. High bounce rate indicates that the content presented or way it had been presented had not been relevant for the entrance options.

Visitors landing on your entry page are believed to bounce whenever they:

Close of the question or an open tab

Types a brand new URL

Leave the web page by clicking the BACK button

Click a web link on the page which takes them to a different site.

Or the Session timeouts (generally taken as 30 mins)

Why many people are looking for ways to lower Bounce Rate?

The answer is simple – The lower the bounce rate, higher the potential of visitor browsing your site pages and converting.

Google.com analytics specialist Avinash Kaushik has told you:

“It is actually hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying.”

Now, the larger question is – How to control the Bounce Rate?

Content – The content available on the website is the major factor for bounce rate. If the information is relevant to the visitors expectations the chances are that they will not bounce from your site without visiting other chapters of website. For E.g. if your website is about IT Conferences and so on landing page you are talking about general stuff and not educating the visitors for the benefits of attending your conferences, then visitors are more likely to leave your website due to insufficient desired information.

Website Load Time – Try to lessen the website load time – It’s really nearly impossible to find patient visitors. Instead of using heavy animations about the complete page which takes lot of time to load, use animation only within the banner area and offer text content in remaining area of the page. This will make user read this content and in the mean time your animation will likely load.

Flow – Provide your visitors with proper access points to find their way. Do proper linking towards the internal pages that guide them to their areas of interest. Most of the visitors bounce simply because they were not able to navigate to relevant pages. Make your navigation flow easy to use by categorizing and sub-categorizing.

Above the fold – All your information and facts has to be placed ‘above the fold’. This includes your ‘call to action buttons’. ‘Above the fold’ is that part of the website that you simply see with out a scroll. Research states that 60% – 80% of visitors is not going to scroll your website ‘down the fold’, hence the best opportunity is lying ‘above the fold’.

Popups – No one likes Popups, particularly when then appear as an unwanted guest. They are the biggest distraction, whenever a visitor is looking to get some important info. Even the feedback popup, sometimes annoys the visitors plus they bounce.

The above mentioned points can help you reduce your internet site bounce rate

We at AfterTheNet – The Web Strategy Company follow the above mentioned keyword technique to supplement our clients most abundant in basic for the most advanced methods for any goal they opt to reach using website. Our step wise approach provides them with the complete visibility with their website – that they are missing out on very often, in lack of a trustworthy resource.