E-commerce is booming, but ever thought why exactly your target market wants to buy online? Despite the fact that the concept of retail stores continues to be very popular?

Even though businesses spend plenty of time attempting to define their buyer personas and ideal customers, they often overlook the main psychology behind shopping on the web.

Customers don’t really buy anything from anyone online. They have a thought process that either encourages these phones complete a purchase or drives them to another retailer. For example, products having a big cost often face an issue in selling online. And then there are products that people may wish to get a feel of before purchasing.

But with the changing times, e-commerce has changed into a way of life and businesses are finding a way to suffice the decision-making needs in the customers.

1. Wide range of products to choose from

Having an online store will give you an opportunity to get at night shelf space issues and will include more inventory to your business.

While it could seem like a challenge to most retail business holders, the potential for being offered many products on the internet is one from the primary causes of the shift to digital shopping. More and more people today ask for brands online as an alternative to stores – they have more product variations, sizes, availability, etc.

For example, Amazon started as a web based bookseller. But today, it sells sets from clothes, shoes, bags, watches to even peanuts.

2. Competitive prices for many products

Today, there are many of people who visit physical stores to check on a product, its size, quality along with other aspects. But few of them make the purchase out there stores. They tend to ascertain the same product online instead.

The reason being, the expectation of the competitive pricing. These company is commonly known as bargain hunters.

If you can, offer competitive pricing to your products when compared with that on the physical stores. You could also tend to put a couple of products on every range, on discount sales to draw a person’s eye of bargain hunters.

For example, Snapdeal offers a ‘deal from the day’ – in which the pricing of items is considerably low when compared with what they would cost to get. This makes the shoppers think they are bagging plenty, and the sense of urgency throughout the deal raises the number of conversions.

3. Reviews from other online shoppers

According to Internet Retailer, 62% of customers look for online reviews on a product or service before purchasing it.

In physical stores, it can be impossible for any shopper to know what other industry is saying regarding the products – especially with the sales people ensuring they hear just the good. And that’s one other reason, why they prefer buy furniture online.

Offer reviews, ratings or customer testimonials to your products and display them clearly about the product pages. The better the rating, the larger are the probability of it to offer.

4. Ability to match prices

Moving from one brand store to a new can be really tedious. On the other hand, switching sites to check prices of products from different brands is a lot easier. Apart from the reviews given on different online stores, prices will be the next thing that customers search for.

The best way of doing so is displaying a genuine price along with the price that you’re offering. It becomes easier for these to notice the difference, so because of this, the chances ones seeking to other retail online retailers become a lot lesser.

For example, in case you are running a winter sale, be sure you display the main price, the percentage of your offering as well as the new price around the product pages. And don’t forget to highlight the offer on the homepage too.

5. Saving lots of time

Traveling to stores which are not close by because you want to pay for a certain brand, can be a put-off. That will be the reason why most customers seek to online stores instead. The ability to browse through the products and purchase what you want, from wherever they are, saves them a lot of time.

But what these customers generally look for is the efficiency of delivery that a web based retail store offers. Be it a ‘next day delivery’, ’48 hours delivery’ or a ‘standard delivery within seven days of order’, keep the delivery information absolutely clear. And if possible, provide them with the ability to choose their delivery date.