In the digital advertising world, businesses are constantly seeking new approaches to capture the eye of users. Popunder ads have emerged as a popular format, offering a subtle yet effective approach to drive traffic, generate conversions, and increase brand awareness. While they are often mistaken for popup ads, popunder ads operate differently and therefore are often less intrusive.

In this article, we’ll explain what popunder ads are, the way they work, their advantages, and best practices for using them within your marketing strategy.

What Are Popunder Ads?

Popunder ads certainly are a type of display ad that opens inside a new browser window or tab behind the active window. Unlike popup ads, which immediately grab the consumer’s attention by appearing along with the current page, popunder ads remain hidden prior to the user closes or minimizes their primary browser window. This makes them less disruptive and allows users to pay attention to the ad when they are finished using their main activity.

Because with their placement, popunder ad are generally considered being more user-friendly than popup ads. They don’t hinder the browsing experience, but still provide advertisers with an opportunity to manage to get thier message across.

How Do Popunder Ads Work?

Here’s a step-by-step breakdown of how popunder ads work:

Triggering the Popunder Ad: When a person visits a website, the popunder ad is triggered by an action—such as clicking on a link, button, or form on the page. This can be done in a way that feels seamless, often with no user realizing the ad has opened behind the principle window.

Ad Opens inside a New Tab or Window: Instead of appearing together with the current webpage (as a popup would), the ad opens in a new tab or browser window behind the active session. Users will not likely immediately understand the popunder ad.

User Engagement: Once the consumer finishes browsing and closes the active window, they’ll notice the popunder ad without anyone’s knowledge. Since the ad only appears after they’re completed with their primary activity, it avoids interrupting the user experience.

Click and Conversion: The popunder ad was designed to drive clicks and conversions. Once the consumer discovers it, they could engage while using ad by simply clicking on it, leading them to the advertiser’s web page or website.

Popunder ads in many cases are used for getting visitors or traffic to specific offers, generating leads, or increasing website engagement.

Why Use Popunder Ads?

Popunder ads have many perks that make them an attractive option for advertisers:

Less Intrusive User Experience

Unlike popup ads, which immediately take over the user’s screen, popunder ads stay in the background and don’t interrupt browsing. This can lead to a more positive user experience and reduce ad fatigue.

High Visibility

Since the ad appears only after the person has finished their primary activity, they may be more likely to have their full attention. Popunder ads can achieve higher visibility given that they remain open around the user’s device until actively closed.

Better Click-Through Rates

Many advertisers discover that popunder ads generate higher click-through rates (CTR) than traditional display ads. Because they’re seen during a period when the user is more relaxed and never distracted by other content, they could drive more meaningful engagement.

Lower Ad Blindness

Popunder ads avoid ad blindness, which occurs users become used to ignoring ads that are placed in predictable spots with a webpage. Since they appear inside a new window or tab, popunders stand out and therefore are more likely to capture user attention.

Cost-Effective Advertising

Popunder ads are often less expensive than other types of display ads, like native or video ads. They can provide a better return (ROI) for advertisers looking to reach a broader audience without breaking the bank.

Extended Time on Screen

Unlike popup ads, that are typically dismissed immediately, popunder ads remain open in the background until the user decides to shut them. This extends just how long the ad is so visible and raises the chances that the person will build relationships with it.

Best Practices for Using Popunder Ads

To get the most from popunder ads, buying a best practices:

Target the Right Audience

Use targeting features available through popunder ad networks to ensure that your ads are proven to the right audience. Effective targeting can improve engagement rates and increase conversions. You can target depending on user demographics, browsing behavior, location, or interests.

Optimize Landing Pages

Once users click over a popunder ad, they will be directed to a web page that matches the ad’s message and is made to convert. Ensure your web page is user-friendly, loads quickly, and includes clear calls to action (CTAs) that drive conversions.

Focus on Ad Design

Although popunder ads are less intrusive than popups, their design still plays an important role in engagement. Use compelling visuals, clear messaging, as well as a strong CTA to entice users to click for the ad. Make sure the ad submissions are aligned with all the product or service being promoted.

A/B Testing

Test different ad designs, messaging, and targeting strategies to find the combination that work well best for your campaign. A/B testing helps identify what resonates along with your audience and lets you refine your ads for better performance.

Ad Frequency Control

Be tuned in to how often your popunder ads are displayed to users. Overuse can bring about annoyance, which might reduce the effectiveness of the campaign. Use frequency caps to manage the number of times a person sees your popunder ad inside a certain period of time.

Monitor Performance Metrics

Keep track of key performance indicators (KPIs), like click-through rates, conversion rates, and bounce rates, to gauge the success of the popunder ad campaigns. Use the data to produce informed decisions about optimizations.

Popular Popunder Ad Networks in 2024

If you’re aiming to run popunder ad campaigns, here are several of the top networks that supply this format:

PropellerAds

PropellerAds is one in the most well-known ad networks for popunder ads. It offers global reach, advanced targeting, and detailed performance tracking. The platform is acceptable for both small business owners and large enterprises.

Adsterra

Adsterra is often a popular ad network offering popunder ads having a range of targeting options, including geo-targeting and device targeting. Adsterra is acknowledged for its anti-fraud system, ensuring high-quality traffic for advertisers.

PopAds

As the name suggests, PopAds focuses primarily on popunder ads. It offers real-time bidding, advanced targeting options, and low minimum deposit requirements, so that it is ideal for advertisers with varying budgets.

ExoClick

ExoClick can be a performance-based ad network that gives various ad formats, including popunders. It offers a person-friendly platform with real-time analytics and robust targeting features to make certain ad effectiveness.

HilltopAds

HilltopAds offers a range of ad formats, including popunders. It provides advanced targeting, ad frequency control, plus a fraud detection system to make certain high-quality traffic and better ROI.

Pros and Cons of Popunder Ads

Pros:

Higher Visibility: Since the ad stays in the background before user is carried out with their main activity, it’s unlikely to be ignored.

Less Intrusive: Popunder ads don’t interrupt the user’s browsing experience, making them more acceptable to many people users.

Cost-Effective: Popunder ads typically have lower costs than other formats, making them a budget-friendly choice for many businesses.

Longer Engagement: Popunder ads stay open before user actively closes them, going for more time get noticed.

Cons:

Potential for Ad Blockers: Some users install ad blockers that specifically target popups and popunder ads, reducing the reach of the campaigns.

Delayed Interaction: Since popunder ads are hidden before user closes their main browser window, there’s normally a delay in when the ad is viewed, which could affect immediate engagement.

Negative Perception: While less intrusive than popups, many folks still view popunders negatively, especially if these are not well-targeted.

Conclusion

Popunder ads give you a unique chance for advertisers to have interaction users in a less intrusive way. Their ability to be in the background prior to the user is ready to activate gives them an advantage over other disruptive formats like popup ads. When used strategically, with proper targeting and optimization, popunder ads can generate high click-through rates, boost traffic, and lead to better conversions.

As digital advertising continues to evolve, popunder ads remain a valuable tool for marketers trying to drive results inside a cost-effective manner. By leveraging top popunder ad networks and following guidelines, businesses can incorporate this advertising format inside their broader web marketing strategy with success.