Popunder advertising can be a format where a commercial opens inside a new browser window or tab behind the consumer’s active window. It’s made to be less intrusive than pop-ups, appearing only following the user has left or minimized the principal site window, creating a more seamless browsing experience. Popunders could be highly effective for advertisers seeking to reach engaged users while minimizing the disruption caused by more overt ad formats.

What is Popunder Advertising?

Unlike traditional pop-up ads, which open directly before the user’s screen, popunder ads appear “behind” the key browser window. Because they remain hidden before the user closes or minimizes the key window, they’re less interruptive and possess lower chances of causing frustration. This format is popular in online advertising because it can reach users effectively without compromising the browsing experience.

Why Use Popunder Advertising?

Popunder advertising offers several unique benefits:

Higher Engagement: Because they don’t interrupt an individual’s primary browsing session, popunders often generate more engagement and clicks than other ad formats.

Improved Visibility: Popunder ads stay visible even after the user has finished with the primary site, increasing the probability of interaction.

Less Intrusive: Popunders are unlikely to annoy users compared to pop-ups, leading to higher user tolerance and engagement.

Lower Cost: Due to their low-profile nature, popunder ads typically have lower costs per click or per impression when compared with other ad formats.

Wider Reach: Popunders are very effective for various kinds of campaigns, including e-commerce, affiliate marketing online, app installs, and subscription-based services.

Top Popunder Ad Networks

Selecting the best ad network is essential for running successful popunder campaigns. Here are some with the top popunder ad networks that offer quality traffic, targeting, and customization options:

1. PropellerAds

PropellerAds is a popular ad network recognized for its reliable traffic and advanced targeting options. They provide a range of ad formats, including popunders, and possess a strong presence in both desktop and mobile markets.

Features: Geo-targeting, device-based targeting, frequency capping, and anti-ad-block technology.

Best For: E-commerce, app installations, and to generate leads.

Tip: Use PropellerAds’ SmartCPA bidding model to automatically optimize your popunder campaigns according to performance.

2. PopAds

PopAds focuses on popunder ads, offering one in the fastest and many customizable platforms. Known for its quality traffic, PopAds allows advertisers to put strict targeting parameters and bids, rendering it ideal for cost-effective campaigns.

Features: Custom bidding, extensive targeting options, real-time reporting, and high-quality traffic.

Best For: Affiliate marketing, adult content, and media-rich campaigns.

Tip: Experiment with PopAds’ daily budget settings to ensure your campaign reaches its market without overspending.

3. Adsterra

Adsterra is often a well-established ad network which offers popunder ads as well as other ad formats. Their advanced fraud detection technology and responsive customer service make them a solid choice for advertisers.

Features: Targeting by device, main system, country, and language, along with real-time tracking.

Best For: E-commerce, sweepstakes, and crypto-related offers.

Tip: Adsterra’s anti-fraud technology ensures high-quality traffic, so it’s particularly helpful for campaigns that need reliable and clean data.

4. HilltopAds

HilltopAds is an advertisement network that gives cost-effective solutions, including popunder ads. They’re known for competitive CPM rates, high-quality traffic, and robust targeting features.

Features: Targeting based on geography, device, and time of day, as well as ad frequency caps.

Best For: Budget-friendly campaigns, app installs, and online marketing.

Tip: HilltopAds offers various payment models, including CPM, CPC, and CPA, so experiment to find the most cost-effective solution for the campaign.

5. Clicksor

Clicksor offers an array of ad formats, including popunders. With Clicksor’s advanced retargeting options, you are able to reach users who’ve shown desire for your brand, increasing the chances of conversion.

Features: Retargeting, geo-targeting, and device targeting, with selections for CPC and CPM pricing.

Best For: Lead generation, app installs, and content-based websites.

Tip: Leverage Clicksor’s retargeting capabilities to have interaction users who may have previously interacted together with your website or ads.

6. TrafficJunky

TrafficJunky can be a reputable ad network recognized for its reach in adult and entertainment content, though it’s also useful for mainstream campaigns. They provide many different ad formats, including effective popunder ads.

Features: Audience targeting, ad rotation, and high-quality traffic sources.

Best For: Adult content, gaming, and entertainment.

Tip: Use TrafficJunky’s dynamic CPM bidding to achieve your audience at optimal times and bid competitively determined by real-time traffic availability.

Best Practices for Running Successful Popunder Campaigns

To maximize the impact of one’s popunder campaigns, follow these recommendations:

Target the Right Audience: Use detailed targeting options like location, device type, operating-system, and interests to reach the most relevant users. Precise targeting improves engagement rates and minimizes wasted impressions.

Craft Compelling Landing Pages: Since popunders open a whole new page in the shadows, make certain your web page is optimized for engagement. Use clear calls to action, engaging visuals, plus a streamlined design to encourage conversions.

Experiment with Different Offers: Popunders work most effectively for campaigns that don’t rely on immediate action, for example sign-ups, surveys, downloads, and other to generate leads offers. Test various offers to find the most effective one for your audience.

Set Frequency Caps: Avoid overwhelming users by setting frequency caps. Showing exactly the same popunder ad too often can lead to user fatigue, reducing engagement and negatively impacting your brand’s reputation.

A/B Test Your Ads: Test different ad creatives, calls-to-action, and web page designs to determine which variations drive the greatest results. A/B testing helps optimize your campaign for maximum ROI.

Leverage Retargeting: Use retargeting to engage users who previously interacted with your site but didn’t convert. Popunder retargeting ads are impressive in re-engaging potential prospects and can drive more conversions.

Monitor Performance and Adjust: Regularly take a look at campaign analytics to find out which aspects operate and which aren’t. Adjust your targeting, budget, and bidding strategy as required to optimize results.

Types of Campaigns That Work Well with Popunders

While popunders could work across industries, they’re particularly effective for certain kinds of campaigns:

Lead Generation: Popunders are well-suited for leads generation campaigns that ask users to register or fill out a form. The additional exposure makes it easier to create leads from interested users.

E-Commerce Discounts: Offering discounts or flash sales via popunders is definitely an effective strategy to drive sales. Users who see the offer while shopping or browsing may resume your site to consider advantage with the deal.

App Installs: For app developers, popunders may be a cost-effective strategy to drive downloads. Popunder ads targeted to specific devices can encourage users to set up an app completely from the ad.

Survey and Sweepstakes Campaigns: Popunders work effectively for campaigns that don’t require immediate action but take advantage of high exposure, such as online surveys, sweepstakes, and contests.

Affiliate Marketing: Affiliates are able to use popunders to operate a vehicle traffic to product pages, trial offers, or CPA (cost-per-action) offers. By carefully selecting offers that interest their market, affiliates can perform significant ROI with popunders.

Pros and Cons of Popunder Advertising

Like any ad format, popunder advertising has its advantages and challenges.

Pros:

Less Intrusive: Popunders don’t obstruct the browsing experience around pop-ups.

High Engagement: Due to its discreet nature, users are more inclined to interact with a popunder.

Lower Cost: Popunders are often more affordable than other display ad formats.

Broad Reach: Effective across various industries as well as multiple campaign types.

Cons:

Ad Blockers: Popunders can be blocked by ad-blocking software, limiting reach.

Potential for Annoyance: Despite being less intrusive, some users still find popunders frustrating, in particular when frequency caps aren’t set.

Delayed Engagement: Since popunders don’t appear in the foreground, users may not interact with them immediately.

Popunder advertising can be a powerful tool for marketers and advertisers looking to engage audiences without having to be overly disruptive. By using reputable ad networks, following recommendations, and tinkering with different campaign types, you can harness the chance of popunders to enhance traffic, engagement, and conversions. Whether you’re in e-commerce, leads generation, or app promotion, popunder ads may be a cost-effective addition for a advertising strategy.