In the arena of digital marketing, a “funnel” is a metaphor used to describe the journey that potential customers go through as soon as they notice your product or service to the point of making a purchase. The concept of the funnel is important for marketers as it helps them comprehend the various stages of the buyer’s journey, optimize their…[Read more]

It’s undeniable that online shopping has been the buzz lately and contains been the main competition of its brick-and-mortar counterparts called shopping malls or retail outlets. There are several main reasons why online shopping is incorporated in the market lately and contains plenty of explanations why shopping at clothing websites is here to…[Read more]